01244 330000 or 0345 6120188 jane@marketingprojects.co.uk

Although not strictly marketing I’ve been fascinated by this as an ex-engineer turned marketer for a few years now.

Here is a tool, half way down this page to help you find out, courtesy of Time and McKinsey, together with more information on the subject

I believe automation will make us all more creative in the long run. Machines will do what machines do, the routine work, and humans can do what humans do best Рbe creative, multi-task, deal with complexity and be empathetic. The routine work will be removed freeing up humans to do higher impact, more creative work.

More information on world statistics from McKinsey.