A new set of customer service rankings suggests that US brands outperform British brands on just about every measure and across most industries. In fact, the top ten US brands scored the highest number of points in the Western world.
Each business was measured against six criteria: integrity; personalisation; time and effort; meeting expectations; problem resolution; and empathy. The US was found to perform better than the UK in all respects except meeting expectations where the two were level-pegging.

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