Although not strictly marketing I’ve been fascinated by this as an ex-engineer turned marketer for a few years now. Here is a tool, half way down this page to help you find out, courtesy of Time and McKinsey, together with more information on the subject I...
Competition based approaches to strategy no longer work and can actively prevent and organisation from achieving its goals. An alternative model, collaborative advantage, drives a greater level of success that is better for you, your customers and better for society....
It’s a new year. Your lead list is sick of the same old marketing messages. Any new prospects are likely to be as well. Your current marketing strategies, fruitful or not, are probably due for an upgrade. How can you shake things up while maximising your recently...
Blowing in with the cool winds, it’s the time of year you need to stay motivated to stay ahead. Marketing PRojects’ eNews could just be the boost you need. Follow the link to read this edition. Request future quarterly copies of eNews from the bottom of...
