Marketing PRojects undertook PR consultancy for this global networking specialist over an intensive 4 month period to launch an important new product in the UK, this involved:
- Arranging press meetings at the Institute of Directors in London for GNNettest’s President and CEO,
- Preparing detailed press packs and briefing notes
- Attending the annual UK telecom exhibition TMA to support the company and
- Ensuring press coverage.
Coverage extended to all the major, important media – Network Reseller, Computer Weekly, Computing, Network News, and Computer Reseller News, silicon.com, Roam, The Euronet and Mobile News