Marketing PRojects took care of the press relations for The Replica Shirts in 2010.
The Replica Shirts single featured Jesse Green and reached a number of national radio playlists. Based on the song ‘Free Nelson Mandela’ written by Jerry Dammers and performed by his Coventry-based band The Special A.K.A., the song by the Replica Shirts raised a few home truths about the England team’s chances in the World Cup 2010 in South Africa.
Marketing PRojects objective was to get as much publicity as possible for sales of the CD.
Marketing PRojects’s strategy on a very limited budget was press releases, social media and to target national and regional radio shows.