Modeuro, a venture capital funded business, was exploring the market for employee engagement software. They needed to know attitudes to and plans for employee engagement from the Personnel Directors across the Times Top 50 companies.
Marketing PRojects scoped the project, designed the questions and obtained the views of these ‘hard to reach’ executives. They also looked at attitudes from the major professional bodies and summarised research already carried out in the sector.
The 40 page report, charts and findings were presented and exceptionally well received, winning praise from everyone involved and helping decisions on Modeuro’s best way forward.