Marketing PRojects was asked by GB Group plc to help set up the inaugural 2 day Identity Matters European Summit at the 5 star Langham Hotel in London.
The summit tacked the growing threat of online identity theft and fraud, branded as ‘Identity Matters’. This involved developing the concept and programme for the Summit, and presenting GB Group as sponsors. Activities included engaging world-class speakers and over 100 senior level attendees, all branding, a micro web site with online booking system, mailings, telesales and conference and events management services including hotel bookings, a conference dinner and activities around this.
Speakers included specialists from the UK Treasury’s private forum on identity and the Metropolitan Police’s e-crime unit, alongside expert speakers from organisations such as Microsoft, BT and Unisys.
The Summit was so successful it has run for subsequent years.