GFI Informatics, now the UK operation of NextiraOne, a global leader in the provision of network solutions and services is a reseller and system integrator. They contracted Marketing Projects to work on their UK PR and develop a reputation for them outside their home territory of the Midlands. Over a three year period Marketing Projects developed marketing activities to include market research surveys to support PR, white papers, exhibition support, award entries, supplier funding, case studies and news releases.
GFI Informatics’ clients included Reuters, Glaxo Welcome, Hays Group, Eurostar, First Group, ICL, HSBC and BT, and one of Marketing Projects’ prime roles was to develop over 22 case studies and new client win stories to support product related press releases going out as news for the company.
Releases supported GFI Informatics’ activities with technology partners such as Cisco Systems (as a Silver Partner), Nortel Networks (Enterprise Solutions Partner), Lucent Technologies (Prestige Partner), Avaya Communications (Prestige Partner), Microsoft, Novell and others.
Significant award wins included at the annual Computing and Network Industry Awards and as Reseller of the Year from Cisco Systems. The market research survey information on IT spend, security and wireless applications was covered by all the major IT press.
The work undertaken by Marketing Projects also had significant other benefits as all 160 GFI Informatics employees in their 5 offices around the UK saw public recognition for their work in the local, technical and national press.