About This Project

Community Integrated Care is a national, not-for-profit social and health care provider and a registered charity founded in 1988. It deliver services in over 300 sites, within 43 local authority areas with over 4,000 staff. Services include those for Independent Living, Senior Care, Addictions Services and Homelessness Services.

Brief

Marketing PRojects was the organisation’s choice of PR company to help with crisis management following a decision to close most of its residential care homes in Hartlepool.

Marketing PRojects was responsible for pulling together key messages, anticipating press questions, all liaisons with the press and stakeholders and messages to residents, care workers and staff affected.

Results

The closures resulted in lowly page 5 coverage by the Hartlepool Mail, much less than the front page and extensive coverage anticipated by the client especially given that the local MP was Peter Mandelson.

CIC subsequently asked Marketing PRojects to assist with their first ever newsletter and their internal communications.

Category
Content & Social Media, Crisis Management, Luxury/B2C, PR, Property/Housing

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