About This Project

Absolute Invoice Finance (Formerly Cattles Invoice Finance)provides financial solutions for small and medium sized business in the UK.

Brief

Marketing PRojects was asked to carry out a survey of the company’s existing, past and prospective clients, introducers and competitors. The research study looked at issues that face SMEs at these times and it would form the basis of their marketing plans, PR campaign and provide a useful exercise in getting closer to their clients and market.

Results

Conclusions from the 49 page report and senior management presentation helped formulate company policy, aided sales and formed the core information of a number of press releases.

Marketing PRojects was asked to undertake the survey the following year.

Cattles was judged the fourth most respected Finance Company in the 2002 Management Today Magazine survey, winning over 10 business and financial innovation accolades across regions and nationally.

 

Category
B2B, PR, Professional Services

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