Public relations is about managing reputation – the result of what you do, what you say and what others say about you. All organisations big or small, local or international, private or public can benefit. It is often the best, most cost effective way of gaining the maximum impact on a limited budget.
Public relations’ activities help to build & maintain reputation, aiming to earn awareness and influence opinions or behaviour. It is the planned and sustained effort to establish and maintain goodwill and to build mutual understanding between an organisation and those the organisation seeks to influence.
There are times too when you might not want to be in the media spotlight. Most organisations call this crisis management. Our experienced Issues Management Team can help you pre-plan and manage effectively and on time throughout, neutralising the negatives and accentuating the positives in any story.
What about results?
Successful public relations were traditionally evaluated by measuring the total media coverage achieved on your behalf. Here at Marketing PRojects, we know that counting column centimetres does not give the whole picture or generate sales. In addition, nobody can control the media or predict significant events that might distract editors from your planned activities. Marketing Projects will use viral and Web 2.0 (social networking) technology, events and direct approaches not just traditional PR, to spread your word. We work harder and smarter for success.
How you measure success will depend on what you seek to achieve. Marketing Projects can help you to plan and research before and after a campaign. We set actionable and measurable objectives to evaluate progress, to ensure value for money, deliver success and meet business objectives.
We contact Marketing Projects to help with our ‘iPad in Business’ event. Marketing Project generated pre-event awareness quickly through telemarketing, social media and press coverage. The event went very smoothly with Marketing Projects support on the day and we achieved great post event press coverage and were supplied all the reports we needed for feedback to Apple UK.” As a result of the event we have generated firm enquiries for products and services, and sales of iPads. I would have no hesitation in using them again.