Ten content marketing trends you need for 2016

http://www.smallbusiness.co.uk/running-a-business/digital-marketing/2496786/content-marketing-trends-to-be-aware-of-for-next-year.thtml Things are set to get a bit more complicated going forward. Quality not quantity Content marketing has certainly evolved over the years as Google and other search engines have altered their algorithms to ensure quality rather than quantity wins the day. User experience is now the top...

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What keeps Marketers awake at night?

What keeps Marketers awake at night? The top 5 problems to solve. 1) Providing the ROI of Your Marketing Activities Measuring the ROI (return on investment) of your marketing activities was identified as the most common marketing problem. Interestingly larger companies recognised this as more significant (71%)...

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