Crowdsourcing: The Pitfalls

Crowdsourcing or “outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community” as the master of crowdsourcing Wikipedia defines it, is starting to become mainstream.  Perfect for opinions, surveys, ideas generation or product development it does, as...

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QR Codes Come of Age for Quick Response

We’ve been using QR codes (Quick Response) and our ScanLife for Blackberrys decoders on our phones for 4 months now. All credit Rob Edwards! // Last week we invested in a new pop up display with Facebook, Twitter, YouTube, RSS and LinkedIn symbols next to our...

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Park, dump or stick this Christmas?

I’ve just received the excellent Will Kintish newsletter.  It talks about networking at events. Referring rather harshly to ‘parking and dumping’ – how you negotiate your way round a (hopefully crowded) room this Christmas – it suggests better ways to do this. “Bob, I’ve just seen...

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