IOUs, Buses and Mergers

It is the end of a busy week, one in which I presented on Social Media Crisis Management to the Chartered Institute of Marketing and finally started preparations in earnest for the Chester pre-screening of SKYFALL, the new James Bond movie on the 25th. My week was...

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Lessons from the Olympics

Now that the dust has settled round the parks, tracks, arenas, fields and coasts used by the Olympics, across what is now GREAT Britain, a few comments and questions. On games sponsorship, was it worth it? For BMW, BT, CocaCola and MacDonalds yes, but it isn’t good...

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Continuous Improvement

Continuing Professional Development (CPD) is a necessity for most but vital in the fast changing PR & marketing sector. The profession has changed beyond all recognition in the 16 years Marketing PRojects has just celebrated. MD, Jane Harrad-Roberts’ links to learning were strengthened as she finished...

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