Should you do the Ice Bucket Challenge?

Many communicators are talking about the Ice Bucket Challenge, but the real question is whether you should participate in the challenge. The Ice Bucket Challenge benefits the ALS Association or Macmillan Nursing. Unless your company has a real tie to these charities, think carefully before engaging...

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Reasons to be Cheerful

35 years ago this month, Ian Dury and the Blockheads' arguably best known single 'Reasons to be Cheerful Part 3' hit its highest position in the charts, ironically No.3 The charts were an eclectic mix of disco, super groups (Police, Supertramp and ABBA) and punk/new wave. Some of...

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Having A Laugh

Sometimes audiences can grow tired of being marketed to, especially within our saturated environment, but with a touch of personality and a sprinkle of humour, your message may not only get noticed, but welcomed by your target audience. Small-to-medium sized businesses are often more flexible when...

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