Is your business sustainable?

In order to trade, businesses need customers to be sustainable; they need long term loyal repeat customers or at least a steady flow of new, one-off transactions. To drive a truly customer focused solution, there are three key points which any business can apply; Don’t assume...

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Are you Mobile?

2014 was the year when more people in the UK searched for information on their mobile devices than using personal computers, following the trend in the US. Technology moves so quickly that if you don’t adopt and adapt then it’s difficult to survive long term. Do...

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PR Jargon: 10 Maseratis

There’s something about PR that stretches words beyond their elastic limit. Here’s 10 of the worst. 1) Leverage Using the word in a press release is a bad enough, but if you hear anyone saying “leverage”, that’s either that they’ve had to stick to the wording in...

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