2015 Marketing Trends

If you haven’t already, it is high time to consider next year’s marketing action strategies in depth. I wanted to share my thoughts on what I believe will be key trends and some insights into how to build them into your marketing plans. Content Still Key Creating...

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Make 2015 Your Year as an Expert

Here are the hottest tips you need, with a little help from us, to become an expert in your field starting with tips on how to blog effectively. 1.  Know your objective. What is your blog trying to achieve? Speaker engagements? Press quote opportunities? Brand yourself or...

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Adding value to networking

There is an art to an effective follow-through. Here are ways to add value to the effort you put into making connections; focus on the four C’s. 1. Completeness In business, the burden of following up falls on the person who establishes the need. For example,...

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