News
Collaboration beats competition as a marketing strategy for growth
Competition based approaches to strategy no longer work and can actively prevent and organisation from achieving its goals. An alternative model, collaborative advantage, drives a greater level of success that is better for you, your customers and better for society....
Klout is Out
I was dismayed to see that the plug has been firmly pulled on social media influence ranking tool Klout after 10 years of support for a busy PR and marketing professional who needs to know how free I should be with my information for freelancers (for that read...
Post-GDPR fallout: Strategies to help
Two business travellers meet in an airport lounge. One says to the other: “Can you recommend a post-GDPR expert?” Her companion thinks for a moment and says: “Yes.” “Great,” she says, “can you give me their details?” “No,” says her friend. So how are you coping? Can...
6 PR trends to watch in 2018
'Fake news' grabbed all the attention in 2017 in more ways than one. How will the sector react now and more importantly, are you ready? 1. Traditional media ‘ships up’ or ‘ships out’. Some media will work out that their new role is not that of provider of information,...
6 ways for business to benefit from you
Your investors, CEO or managing director don't care about your Klout score. They don't care how many press releases you write. They do care about sales. Your leadership thinks in objectives. So you must track progress toward business targets if you want to be a...
5 big Differences Between LinkedIn Personal and Company Pages
Everyone interested in marketing a B2B business should understand the key differences, it is especially important for small businesses and consultancies. Headlines Unlike personal pages, you don’t get to customise a headline for your company page. So make the ‘About...
GDPR 2018: Opt-in & other things you need to know now
May 2018 will see radical changes to the way we need to conform to storing data. The General Data Protection Regulation (GDPR) comes in to force. A series of videos from a GDPR event held at the University of Chester show what you need to be working on now. If you are...
5 Fresh Marketing Strategies for 2018
It’s a new year. Your lead list is sick of the same old marketing messages. Any new prospects are likely to be as well. Your current marketing strategies, fruitful or not, are probably due for an upgrade. How can you shake things up while maximising your recently...
5 Trends for Marketing from LinkedIn
Charles Darwin said “Species that adapt survive.” Anyone involved with marketing must be extremely agile. Marketing is becoming more complex and responsibilities are growing nearly every day. Your organisation needs you to sell more with a smaller and smaller budget....
After your Holiday: 8 Ideas for You to be More Effective at Work
Some people can spend every day of their life on holiday and still make a good living – it depends on your attitude to work. But most of us work hard all year for our two week annual break. Great, while you are there, but how can you minimise the disruption and...
Thank you so much to Marketing PRojects for an outstanding production of our first marketing video. The team completely understood what we were looking for from our first meeting and throughout the process. Mark and Jane have been pleasure to work with and we’ve received excellent feedback from our guests during the filming too. They delivered to the standard which compliments our brand perfectly and demonstrates what we do. The Wine School of Cheshire is looking forward to a long term relationship and many exciting projects to come.