News
30 of the best Blue Monday jokes and ‘Orange Monday’ too!
Blue Monday usually falls on the third Monday of every New Year, and is considered the most “depressing” day on the calendar. In 2021, that’s 18 January. But despite its widespread acceptance, there is no scientific evidence to suggest the third Monday of the year is...
Marketing PRojects: 2020 in numbers
1 New Award 2 New Clients 2 Free Masterclasses 3 New Services 4 Marketing Surveys 5 Pro bono projects 13 Email Newsletters 24 New Videos 33 coffee meetings 46 Zoom, Teams, skype or Google calls 41 News releases 354 Tweets 1,796 followers 30Gb of stored emails 6,570...
Coping with Covid: a 10-Point Checklist
It’s a challenge to stay cheerful with dark nights approaching, storms outside and Christmas possibly cancelled. Here are some tips to help. Accept that life is a challenge. Understanding and accepting that you are less happy than usual will make you feel...
Northern Powerhouse Partnership for Marketing PRojects’ 25 Years Celebration
Marketing PRojects, the Chester based marketing and PR agency is celebrating 25 years in business this quarter and has also announced it has been accepted onto the Northern Powerhouse programme. The programme highlights business success across the Northern...
14 Marketing Actions to Take During the Coronavirus Pandemic
According to US Small Business Administration, if your turnover is between one to five million pounds per year you should be spending 7-8% of that on marketing. (I’ve always said 6-8% in the UK so this tallies well). It is critical that you maintain at least this...
Merry Christmas and a Growth filled 2020
No Christmas cards from Marketing PRojects this year, as we donate to charity and save the planet. So here is wishing you and yours a lovely break into the New Year and a year filled with joy, love and laughter. As part of our sponsorship of Sci-Tech Daresbury's...
Is your website legal, decent and honest?
All business websites need to stick to rules set out under UK and EU law, regardless of whether the site is used for e-commerce. They need to address such things as: Registered information. For a UK registered business, the website must display company details, either...
Will a Robot take your Job?
Although not strictly marketing I've been fascinated by this as an ex-engineer turned marketer for a few years now. Here is a tool, half way down this page to help you find out, courtesy of Time and McKinsey, together with more information on the subject I...
Collaboration beats competition as a marketing strategy for growth
Competition based approaches to strategy no longer work and can actively prevent and organisation from achieving its goals. An alternative model, collaborative advantage, drives a greater level of success that is better for you, your customers and better for society....
Klout is Out
I was dismayed to see that the plug has been firmly pulled on social media influence ranking tool Klout after 10 years of support for a busy PR and marketing professional who needs to know how free I should be with my information for freelancers (for that read...
Thank you so much to Marketing PRojects for an outstanding production of our first marketing video. The team completely understood what we were looking for from our first meeting and throughout the process. Mark and Jane have been pleasure to work with and we’ve received excellent feedback from our guests during the filming too. They delivered to the standard which compliments our brand perfectly and demonstrates what we do. The Wine School of Cheshire is looking forward to a long term relationship and many exciting projects to come.