Marketing PRojects, the Chester and London marketing and public relations agency has recruited Becky Watson, a graduate in broadcasting and media production from John Moore’s University to help deliver video and multimedia content, an expanding area of the company’s skills.
Becky’s latest projects at Marketing PRojects will include work on video brochures for Chester based TechnoSpark, videos in 5 languages for exporter Souber Tools and videographics to explain Daresbury based Coservit’s software and services.
Becky Watson commented on her appointment; “I am delighted to now be working within Marketing PRojects to bring the latest techniques on video, graphics and post production digital content to support clients. My experience in Liverpool with a film and TV company and from my recent degree will really help existing skills at Marketing PRojects.”
Jane Harrad-Roberts, Managing Director of Marketing PRojects says;
“More and more organisations are asking us for mini-videos or multi-media snippets to help their online, social media and existing marketing and sales activities.
We know that 85% of people are more likely to purchase after watching a product video. On average, people stay 2 minutes longer on a website with video links and a presence on You Tube, and embedding video on a site gives a 53 times higher likelihood of a Google front-page search result. Viral video marketing campaigns increase click through rates by 750%, with 68% of people who watch them passing links for these videos onto their friends.
We started producing newsreel interviews and support for events and PR for our clients on YouTube channel back in 2006 and now need more expertise to help keep up with demand. Becky is a great addition to our team with her editing, graphics and multi-media expertise and will help with our clients nationwide.”