Marketing Masterclass Makes Magic

Cheshire and London based marketing coach Jane Harrad-Roberts of Marketing PRojects presented a Marketing Masterclass, at the Doubletree by Hilton Hotel & Spa, Chester recently which weaved its magic on delegates!

The event which was over-subscribed, offered the opportunity for twenty four SME businesses from Cheshire including magician John Holt, to gain a better understanding of the Business Growth Service and the availability of funds to help them grow. It provided insights into the latest thinking in marketing and PR and included case studies with ideas to take-away, inspirational speakers sharing success stories and networking opportunities.

Chester based magician, John Holt said; “With marketing there are so many options open to you. It’s great to come to a place where you can share ideas and learn things you can actually take away. This is stuff I can do.”

Helen Pittard of 174 Law said; “The course has helped us to identify areas we need to target and more importantly how to target them and monitor return on investment.”

Jane Harrad-Roberts, Managing Director Marketing PRojects said; “The masterclass provides businesses with an understanding of how marketing and its activities can be the catalyst for sustainable growth by combining innovative and fresh thinking with well tried and tested marketing techniques. It’s a must for businesses looking to develop a more predictable sales pipeline, achieve better results from their budget and make better use of technology, video and social media.”

Mia Tan, Development Director at Marketing Projects shared insights about customer satisfaction and said; “Building loyalty and retaining customers are as important as trying to get new customers for business growth. Therefore developing relationships and effective communications with people directly or via social media are essential and employee and customer interaction training should feature as a key part of any marketing plan.”

Ian Fletcher, Business Growth Manager for the Government’s Business Growth Service who welcomed delegates summarised; “We can help businesses to achieve their full potential by identifying barriers to growth and providing tailored support that fits their needs. This support includes coaching, consultancy, mentoring, training, access to finance and export advice.”

Delegates were from diverse industry sectors including logistics, law, international trading, entertainment, security and recruitment. Jane is a Fellow and Post Graduate Diploma holder of the Chartered Institute of Marketing. The Chester and London based award winning PR and marketing consultancy, Marketing PRojects that Jane founded 20 years ago delivers results for SMEs and large businesses that want to grow.

Another Masterclass is planned for January 2016

Highlights from our Marketing Masterclass featuring interviews with Jane Harrad-Roberts, Director of Marketing PRojects, John Holt of John Holt Magic, Joanne Walton of Chester Voluntary Action and Ian Fletcher of Growth Accelerator.



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