Is your business sustainable?

In order to trade, businesses need customers to be sustainable; they need long term loyal repeat customers or at least a steady flow of new, one-off transactions. To drive a truly customer focused solution, there are three key points which any business can apply; Don’t assume...

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Should you do the Ice Bucket Challenge?

Many communicators are talking about the Ice Bucket Challenge, but the real question is whether you should participate in the challenge. The Ice Bucket Challenge benefits the ALS Association or Macmillan Nursing. Unless your company has a real tie to these charities, think carefully before engaging...

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