Although not strictly marketing I've been fascinated by this as an ex-engineer turned marketer for a few years now. Here is a tool, half way down this page to help you find out, courtesy of Time and McKinsey, together with more information on the subject I believe automation...
Competition based approaches to strategy no longer work and can actively prevent and organisation from achieving its goals. An alternative model, collaborative advantage, drives a greater level of success that is better for you, your customers and better for society. Collaboration allows entrepreneurs to see the...
I was dismayed to see that the plug has been firmly pulled on social media influence ranking tool Klout after 10 years of support for a busy PR and marketing professional who needs to know how free I should be with my information for freelancers...
Two business travellers meet in an airport lounge. One says to the other: “Can you recommend a post-GDPR expert?” Her companion thinks for a moment and says: “Yes.” “Great,” she says, “can you give me their details?” “No,” says her friend. So how are you coping?...
'Fake news' grabbed all the attention in 2017 in more ways than one. How will the sector react now and more importantly, are you ready? 1. Traditional media ‘ships up’ or ‘ships out’. Some media will work out that their new role is not that of...
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