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Marketing PRojects: 2020 in numbers

Marketing PRojects: 2020 in numbers

by Jane Harrad-Roberts | Jan 1, 2021 | Events, Networking, Skills

1 New Award 2 New Clients 2 Free Masterclasses 3 New Services 4 Marketing Surveys 5 Pro bono projects 13 Email Newsletters 24 New Videos 33 coffee meetings 46 Zoom, Teams, skype or Google calls 41 News releases 354 Tweets 1,796 followers 30Gb of stored emails 6,570...
Coping with Covid: a 10-Point Checklist

Coping with Covid: a 10-Point Checklist

by Jane Harrad-Roberts | Oct 22, 2020 | Crisis Management, Skills

It’s a challenge to stay cheerful with dark nights approaching, storms outside and Christmas possibly cancelled. Here are some tips to help.   Accept that life is a challenge. Understanding and accepting that you are less happy than usual will make you feel...
5 Fresh Marketing Strategies for 2018

5 Fresh Marketing Strategies for 2018

by Jane Harrad-Roberts | Jan 17, 2018 | Skills, Strategy/Research

It’s a new year. Your lead list is sick of the same old marketing messages. Any new prospects are likely to be as well. Your current marketing strategies, fruitful or not, are probably due for an upgrade. How can you shake things up while maximising your recently...
Ten content marketing trends you need for 2016

Ten content marketing trends you need for 2016

by Jane Harrad-Roberts | Nov 24, 2015 | Comms/Content/Multi & Social Media, PR, Skills, Strategy/Research

http://www.smallbusiness.co.uk/running-a-business/digital-marketing/2496786/content-marketing-trends-to-be-aware-of-for-next-year.thtml Things are set to get a bit more complicated going forward. Quality not quantity Content marketing has certainly evolved over the...
Shooting films on a SmartPhone

Shooting films on a SmartPhone

by Jane Harrad-Roberts | Nov 24, 2015 | Comms/Content/Multi & Social Media, Professional Services, Skills, Video

Online videos are an essential part of marketing in today’s age of social media and digital. 1.8 million words equate to one minute worth of video, according to Dr. James McQuivey of Forrester Research. 45.4% is the percentage of Internet users who viewed at...
iBelong – Connecting super users to super sales

iBelong – Connecting super users to super sales

by Jane Harrad-Roberts | Nov 24, 2015 | Comms/Content/Multi & Social Media, Skills, Strategy/Research

Today, technology, connectivity and the social web have given marketers unprecedented opportunities to meet needs. Brands such as Apple, Amazon, Harley Davidson and Waitrose have clearly demonstrated the power and profit of creating a sense of belonging and customer...

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