Competition based approaches to strategy no longer work and can actively prevent and organisation from achieving its goals. An alternative model, collaborative advantage, drives a greater level of success that is better for you, your customers and better for society. Collaboration allows entrepreneurs to see the...
Charles Darwin said “Species that adapt survive.” Anyone involved with marketing must be extremely agile. Marketing is becoming more complex and responsibilities are growing nearly every day. Your organisation needs you to sell more with a smaller and smaller budget. Staying ahead of trends is key...
Shortlisted for two awards recently, Marketing PRojects is celebrating managing director Jane Harrad-Roberts as Northern Ambassador of the Year and being one of three finalists in the Consultancy of the Year category. The CIM Northern Awards celebrated the insight, creativity and success of the Northern marketing...
Cheshire and London based marketing coach Jane Harrad-Roberts of Marketing PRojects presented a Marketing Masterclass, at the Doubletree by Hilton Hotel & Spa, Chester recently which weaved its magic on delegates! The event which was over-subscribed, offered the opportunity for twenty four SME businesses from Cheshire...
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