Competition based approaches to strategy no longer work and can actively prevent and organisation from achieving its goals. An alternative model, collaborative advantage, drives a greater level of success that is better for you, your customers and better for society....
Two business travellers meet in an airport lounge. One says to the other: “Can you recommend a post-GDPR expert?” Her companion thinks for a moment and says: “Yes.” “Great,” she says, “can you give me their details?” “No,” says her friend. So how are you coping? Can...
Your investors, CEO or managing director don’t care about your Klout score. They don’t care how many press releases you write. They do care about sales. Your leadership thinks in objectives. So you must track progress toward business targets if you want to...
May 2018 will see radical changes to the way we need to conform to storing data. The General Data Protection Regulation (GDPR) comes in to force. A series of videos from a GDPR event held at the University of Chester show what you need to be working on now. If you are...
It’s a new year. Your lead list is sick of the same old marketing messages. Any new prospects are likely to be as well. Your current marketing strategies, fruitful or not, are probably due for an upgrade. How can you shake things up while maximising your recently...
Charles Darwin said “Species that adapt survive.” Anyone involved with marketing must be extremely agile. Marketing is becoming more complex and responsibilities are growing nearly every day. Your organisation needs you to sell more with a smaller and smaller budget....
