Blue Monday usually falls on the third Monday of every New Year, and is considered the most “depressing” day on the calendar. In 2021, that’s 18 January. But despite its widespread acceptance, there is no scientific evidence to suggest the third Monday of the year is...
According to US Small Business Administration, if your turnover is between one to five million pounds per year you should be spending 7-8% of that on marketing. (I’ve always said 6-8% in the UK so this tallies well). It is critical that you maintain at least this...
I was dismayed to see that the plug has been firmly pulled on social media influence ranking tool Klout after 10 years of support for a busy PR and marketing professional who needs to know how free I should be with my information for freelancers (for that read...
Two business travellers meet in an airport lounge. One says to the other: “Can you recommend a post-GDPR expert?” Her companion thinks for a moment and says: “Yes.” “Great,” she says, “can you give me their details?” “No,” says her friend. So how are you coping? Can...
Everyone interested in marketing a B2B business should understand the key differences, it is especially important for small businesses and consultancies. Headlines Unlike personal pages, you don’t get to customise a headline for your company page. So make the ‘About...
Charles Darwin said “Species that adapt survive.” Anyone involved with marketing must be extremely agile. Marketing is becoming more complex and responsibilities are growing nearly every day. Your organisation needs you to sell more with a smaller and smaller budget....
