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30 of the best Blue Monday jokes and ‘Orange Monday’ too!

30 of the best Blue Monday jokes and ‘Orange Monday’ too!

by Jane Harrad-Roberts | Jan 18, 2021 | Comms/Content/Multi & Social Media, Crisis Management, Events, PR

Blue Monday usually falls on the third Monday of every New Year, and is considered the most “depressing” day on the calendar. In 2021, that’s 18 January. But despite its widespread acceptance, there is no scientific evidence to suggest the third Monday of the year is...
Coping with Covid: a 10-Point Checklist

Coping with Covid: a 10-Point Checklist

by Jane Harrad-Roberts | Oct 22, 2020 | Crisis Management, Skills

It’s a challenge to stay cheerful with dark nights approaching, storms outside and Christmas possibly cancelled. Here are some tips to help.   Accept that life is a challenge. Understanding and accepting that you are less happy than usual will make you feel...
14 Marketing Actions to Take During the Coronavirus Pandemic

14 Marketing Actions to Take During the Coronavirus Pandemic

by Jane Harrad-Roberts | Mar 25, 2020 | Comms/Content/Multi & Social Media, Crisis Management

According to US Small Business Administration, if your turnover is between one to five million pounds per year you should be spending 7-8% of that on marketing. (I’ve always said 6-8% in the UK so this tallies well).  It is critical that you maintain at least this...
Post-GDPR fallout: Strategies to help

Post-GDPR fallout: Strategies to help

by Jane Harrad-Roberts | Jun 8, 2018 | Comms/Content/Multi & Social Media, Crisis Management, Strategy/Research

Two business travellers meet in an airport lounge. One says to the other: “Can you recommend a post-GDPR expert?” Her companion thinks for a moment and says: “Yes.” “Great,” she says, “can you give me their details?” “No,” says her friend. So how are you coping? Can...
Marketing coaches held workshops to help firms grow

Marketing coaches held workshops to help firms grow

by Jane Harrad-Roberts | Mar 11, 2016 | B2B, Comms/Content/Multi & Social Media, Crisis Management, PR, Professional Services, Startups

Marketing Masterclass coaches, Jane Harrad-Roberts FCIM and Mia Tan of Marketing PRojects presented workshops on Friday 19th February and 9 March 2016 at The Innovation Centre, Sci-Tech Daresbury. The coaching sessions included generating sales pipelines, contact...
5 brands that survived a crisis

5 brands that survived a crisis

by Jane Harrad-Roberts | Dec 19, 2014 | Crisis Management, PR, Strategy/Research

It can be hard for a brand to recover its reputation after a crisis. The speed with which it recovers depends on: The brand’s reputation before the crisis. (Did it have a lot of goodwill stored up?) Whether the crisis was preventable. Whether the brand...
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