According to US Small Business Administration, if your turnover is between one to five million pounds per year you should be spending 7-8% of that on marketing. (I’ve always said 6-8% in the UK so this tallies well). It is hopeful that you were able to maintain this...
Agility and Curiosity are the two traits most associated with successful organisations in the coronavirus crisis. Curiosity helps you uncover new solutions, explore them, and ensure that they’re the best course of action. Agility allows you to take bold, decisive...
Blue Monday usually falls on the third Monday of every New Year, and is considered the most “depressing” day on the calendar. In 2021, that’s 18 January. But despite its widespread acceptance, there is no scientific evidence to suggest the third Monday of the year is...
It’s a challenge to stay cheerful with dark nights approaching, storms outside and Christmas possibly cancelled. Here are some tips to help. Accept that life is a challenge. Understanding and accepting that you are less happy than usual will make you feel...
According to US Small Business Administration, if your turnover is between one to five million pounds per year you should be spending 7-8% of that on marketing. (I’ve always said 6-8% in the UK so this tallies well). It is critical that you maintain at least this...
Two business travellers meet in an airport lounge. One says to the other: “Can you recommend a post-GDPR expert?” Her companion thinks for a moment and says: “Yes.” “Great,” she says, “can you give me their details?” “No,” says her friend. So how are you coping? Can...
