According to US Small Business Administration, if your turnover is between one to five million pounds per year you should be spending 7-8% of that on marketing. (I’ve always said 6-8% in the UK so this tallies well). It is critical that you maintain at least this...
Two business travellers meet in an airport lounge. One says to the other: “Can you recommend a post-GDPR expert?” Her companion thinks for a moment and says: “Yes.” “Great,” she says, “can you give me their details?” “No,” says her friend. So how are you coping? Can...
Marketing Masterclass coaches, Jane Harrad-Roberts FCIM and Mia Tan of Marketing PRojects presented workshops on Friday 19th February and 9 March 2016 at The Innovation Centre, Sci-Tech Daresbury. The coaching sessions included generating sales pipelines, contact...
It can be hard for a brand to recover its reputation after a crisis. The speed with which it recovers depends on: The brand’s reputation before the crisis. (Did it have a lot of goodwill stored up?) Whether the crisis was preventable. Whether the brand...
Don’t forget you may be eligible for the Business Growth Service Growth Accelerator Programme XPressNewsplus Special Offer! 2 press releases completed for you for the price of 1, using the XPressNewsPlus service £350 + VAT * Second release must be within...
Safety tips for the Party Season originating from American police officers, worth repeating on the basis that, hopefully you’ll never need them, but you’ll be glad to know them if you ever do. o Avoid stairwells – they are favoured places for attacks – take the lift....
