Blue Monday usually falls on the third Monday of every New Year, and is considered the most “depressing” day on the calendar. In 2021, that’s 18 January. But despite its widespread acceptance, there is no scientific evidence to suggest the third Monday of the year is...
It’s a challenge to stay cheerful with dark nights approaching, storms outside and Christmas possibly cancelled. Here are some tips to help. Accept that life is a challenge. Understanding and accepting that you are less happy than usual will make you feel...
According to US Small Business Administration, if your turnover is between one to five million pounds per year you should be spending 7-8% of that on marketing. (I’ve always said 6-8% in the UK so this tallies well). It is critical that you maintain at least this...
Two business travellers meet in an airport lounge. One says to the other: “Can you recommend a post-GDPR expert?” Her companion thinks for a moment and says: “Yes.” “Great,” she says, “can you give me their details?” “No,” says her friend. So how are you coping? Can...
Marketing Masterclass coaches, Jane Harrad-Roberts FCIM and Mia Tan of Marketing PRojects presented workshops on Friday 19th February and 9 March 2016 at The Innovation Centre, Sci-Tech Daresbury. The coaching sessions included generating sales pipelines, contact...
It can be hard for a brand to recover its reputation after a crisis. The speed with which it recovers depends on: The brand’s reputation before the crisis. (Did it have a lot of goodwill stored up?) Whether the crisis was preventable. Whether the brand...
