Our Services
Design & Brand Development
Marketing
Market Research
New Media
Public Relations
Events
Marketing
Marketing covers all activities, from listening to customer needs, assessing the competitive landscape and then designing and creating services and products accompanied by messages that shape and improve audience perceptions. This in turn, achieves the organisational objectives you have set.
The primary objective of marketing is to deliver services and products to the right people at the right value and right time. Marketing Projects can help you to achieve this by taking a deeper look at your marketing and sales operations, at new strategies, or acting as a consultancy to improve and assist with activities that you may already be undertaking.
> Go back to the top
Market Research
Research can cover both tactical and strategic issues and can help your organisation understand a market, its size and structure, examine communication strategies and look at the tone and content of messages. It can also be used to benchmark your performance against competitors, an area MPMR, Marketing Projects' research team will be more successful at than you can be. We undertake primary and secondary research using libraries at the Institute of Directors, Chartered Institute of Marketing and Manchester Business School.
Marketing Projects can carry out a Mini Research survey for your company for as little as £1500 as a one off project. We can help you get closer to your customers and your market sector, giving you knowledge that can help you increase sales to existing customers and expand into new markets.
> Go back to the top
Design & Brand Development
MPFX…is the design philosophy at Marketing Projects, design for maximum effect. Our expertise extends to all areas of graphic design and print, handling a wide range of projects using designers personally selected for the work in hand. A start-up business' needs are different from more mature organisations; a complete makeover, brand image, adverts, refreshing existing stationery, new literature and e-communications. We offer an experienced, flexible, fast and cost-effective service to meet your exact needs.
Innovative design that meets the brief and budget is our top priority, and we keep up with current trends, consulting large London agencies from our office there to see what's hot and what's not.
> Go back to the top
Public Relations
Public relations is about managing reputation - the result of what you do, what you say and what others say about you. All organisations big or small, local or international, private or public can benefit. It is often the best, most cost effective way of gaining the maximum impact on a limited budget.
Public relations' activities help to build & maintain reputation, aiming to earn awareness and influence opinions or behaviour. It is the planned and sustained effort to establish and maintain goodwill and to build mutual understanding between an organisation and those the organisation seeks to influence.
Marketing Projects can arrange a meeting to discuss your requirements in detail. This will give both you and us the opportunity to talk about your project, consider ideas and skills, timescales, what you want to achieve and how you see it happening.
What about results?
Successful public relations were traditionally evaluated by measuring the total media coverage achieved on your behalf. Counting column centimetres does not give the whole picture. Nobody can control the media or predict significant events that might distract editors from your planned activities. In addition, Marketing Projects will use viral and Web 2.0 (social networking) technology, events and direct approaches not just traditional PR, to spread the word.
How you measure success will depend on what you seek to achieve. Marketing Projects can help you to plan and research before and after a campaign. We can set actionable and measurable objectives to evaluate progress, to ensure value for money and met objectives.
> Go back to the top
New Media
Marketing Projects uses a bank of well-respected agencies all over the UK to deliver any type of New Media Service that you may require. Marketing Projects, as consultants can advise on all emerging communications media that combine text, graphics, sound, and video with computer technology, pulling in the right expertise for the job and overseeing projects, big and small.
> Go back to the top
Events
The power of events to influence outcomes cannot be underestimated. Whether this is a conference, a launch, a private dinner, training or teambuilding, Marketing Projects approaches each event the same way. Focus on the objectives, design in a 'wow' factor, control the budget, plan for everything to go right, plan to detail again and plan ahead. Every event should inspire confidence, be fun and build on success, leaving attendees keen to return and in no doubt the time they've invested, is time well spent. Afterwards, Marketing Projects will report back formally on what each event has achieved and why it is value for money.
> Go back to the top