Our Services
MarketingMarket Research (incl. SmartStartup)
Social Media (incl SMMP)
Public Relations
Events, Sponsorship & Promotions
Marketing
Marketing covers all activities, from listening to customer needs, assessing the competitive landscape and then designing and creating services and products accompanied by messages that shape and improve audience perceptions. This in turn, achieves the organisational objectives you have set. The primary objective of marketing is to deliver services and products to the right people at the right value and right time. Marketing Projects can help you to achieve this by taking a deeper look at your marketing and sales operations, at new strategies, or acting as a consultancy to improve and assist with activities that you may already be undertaking.
We work hard to be the best at what we do. If we can’t help we will be able to refer you to many other top agencies to deliver areas of expertise they excel in, matched to your needs. We keep up with current trends, consulting large London agencies from our office there to see what's hot and what's not but Innovative design that meets the brief and budget, on time, is our top priority.
Market Research (incl. SmartStartup)
Research can cover both tactical and strategic issues and can help your organisation understand a market, its size and structure, examine communication strategies and look at the tone and content of messages. It can also be used to benchmark your performance against competitors, an area MPMR, Marketing Projects' research team will be more successful at than you can be. We undertake primary and secondary research using libraries at the Chartered Institute of Marketing and Manchester Business School to supplement work online.
Marketing Projects can carry out a ‘Snapshot’ Mini Research survey under the SmartStartup brand for your company for as little as £2,000 as a one off project – this includes secondary research and reports from at least 20 prospects, customers, VIPs or competitors. We can help you get closer to your customers and your market sector, giving you knowledge that can help you increase sales to existing customers and expand into new markets.
Public Relations
Public relations is about managing reputation - the result of what you do, what you say and what others say about you. All organisations big or small, local or international, private or public can benefit. It is often the best, most cost effective way of gaining the maximum impact on a limited budget.
Public relations' activities help to build & maintain reputation, aiming to earn awareness and influence opinions or behaviour. It is the planned and sustained effort to establish and maintain goodwill and to build mutual understanding between an organisation and those the organisation seeks to influence.
There are times too when you might not want to be in the media spotlight. Most organisations call this crisis management. Our experienced Issues Management Team can help you pre-plan and manage effectively and on time throughout, neutralizing the negatives and accentuating the positives in any story.
What about results?
Successful public relations were traditionally evaluated by measuring the total media coverage achieved on your behalf. Here at Marketing PRojects, we know that counting column centimetres does not give the whole picture or generate sales. In addition, nobody can control the media or predict significant events that might distract editors from your planned activities. Marketing Projects will use viral and Web 2.0 (social networking) technology, events and direct approaches not just traditional PR, to spread your word. We work harder and smarter for success.
How you measure success will depend on what you seek to achieve. Marketing Projects can help you to plan and research before and after a campaign. We set actionable and measurable objectives to evaluate progress, to ensure value for money, deliver success and meet business objectives.
Social Media (incl. SMMP)
Marketing Projects, as consultants can advise on all emerging communications media that combine text, graphics, sound, and video with computer technology, pulling in the right expertise for the job and overseeing projects, big and small. We have been advocates for
In 2011 we have set up our own specialist operation, SMMP to focus on new media and its fast-paced integration into the suite of tools used within the marketing mix. New skills are being added all the time. We’ve been practicing what we preach since June 2009. Keep up with us at www.smmp.co.uk on Twitter at @marketingPRoj and facebook at www.facebook.com/MarketingPRojects
Events, Sponsorship & Promotions
The power of events to influence outcomes cannot be underestimated. Whether this is a conference, a launch, a private dinner, training or teambuilding, Marketing Projects approaches each event the same way. Focus on the objectives, design in a 'wow' factor, control the budget, plan for everything to go right, plan to detail again and plan ahead. Every event should inspire confidence, be fun and build on success, leaving attendees keen to return and in no doubt the time they've invested, is time well spent. Afterwards, Marketing Projects will follow up and report back formally on what each event has achieved and why it is value for money.
Sponsorship allows you to gain profile and lessen the risks of leading an event or activity. We can recommend the right options and negotiate on your behalf to ensure this is money well spent and the value gained is maximised.
In addition, we can help you enter and win the awards you want to win in your field of expertise.