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Pore Spelling Hits Internet Sails
2011 figures from the Office for National Statistics show internet sales in the UK running at £527m per week. However, poor spelling is costing internet based businesses millions of pounds in lost revenue.
When you sell or communicate on the internet, 99% of the time it is done in writing. The tightsplease.co.uk website found that the revenue per visitor was twice as high after a spelling error was corrected. When there are underlying concerns about fraud and safety, phishing and spam then getting web site basics right are essential. You get about eight seconds to capture anyone’s attention.
The CBI’s head of education and skills, said: “Our recent research shows that 42% of employers are not satisfied with the basic reading and writing skills of school and college leavers and almost half have had to invest in remedial training”.
Check your own regularly! Prizes for any errors on ours! www.marketingprojects.co.uk email marketing@marketingprojects.co.uk
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Marketing PRojects Managing Director Jane Harrad-Rob...
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