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15 candles,
managing expectations and putting something back
Earlier this year we celebrated 15 years
in business with a visit to We also believe in 'putting something
back' into the community and have been doing it through such initiatives as
AimHigher, Wah Lei and Novus. The Aimhigher programme is to help school
students become more aware of what higher education is all about and show it
isn't out of reach for them already. As Ambassador for Education for the
Chartered Institute of Marketing, I am able to speak with the students about
careers in marketing and give an insight into the work we do. Marketing
PRojects is also a member of the Wah Lei Chinese Association, which supports
the Chinese community in and around
Hot Topics Great customer care - 6 tips and loads more: A recent LinkedIn debate on customer care
from experts world-wide highlighted how similar the issues from different
industry sectors actually are. Here are Marketing PRojects’ top 6 and more from the
experts: 1.
Anticipate
the issues before they occur. 2.
Keep
talking - communicating well and frequently. 3.
Go
that little bit extra. 4.
Ensure
customers enjoy dealing with you and your organisation. 5.
Be
their, and ensure they are, your ambassadors. 6.
If
you think you aren't 'making a difference' to their business, learn to walk
away before they ask you to. STOP PRESS: New organisations that Marketing PRojects
have worked with in the last few months include Solar Twin, StillMuchtoOffer,
CineWorld, celebrity chef Dave Mooney, The Replica Shirts, G7IEDS and PR
is the most discussed marketing discipline A 2010 survey of
5,000 marketing decision-makers has revealed that, when asked about their
intentions to hire marketing services support, PR has been the discipline
most mentioned by marketing decision-makers. For 22% of interviews, PR was
the main focus, followed by digital (13%), and then design and branding (9%),
advertising (7%) and the many other marketing service categories comprised
the remainder. Of the discussions had about PR services, 44% involved
consumer PR, 32% involved corporate PR and 24% online & social media. Marketers in the sectors worst affected by
the Recession are turning to PR as the discipline to reassert their brand on
the market. Whether it be retailers looking to speak to their customers
through social media, blogs and online conversations, or charities using the
whole spectrum of PR disciplines. Having kept its head down in 2009, the
Financial Sector is now a hive of PR activity, and businesses of all
industries are once again engaging with their stakeholders. Blogs
– 10 tips to make them great While talking about
PR, here are some useful tips to create a great blog: 1.
Re-visit
your blogs 2.
Read
through the last 24 hours home feed on your Twitter account 3.
Work
streams 4.
Pinch
an inch and rate the debate 5.
Become
a source of exclusive information 6.
Ask
for help 7.
Market
research 8.
Get
passionate 9.
Ask
a direct question 10.
Think
'giving' not selling Evaluating
and measuring PR Over 200 delegates
from the world's top measurement companies and PR agencies came together over
the Summer to agree on seven key principles for PR. In a nutshell: 1.
Goal
setting and measurement are fundamental aspects of any PR programmes. 2.
Media
measurement requires quantity and quality - clip cuts are generally
meaningless. 3.
Advertising
Value Equivalents (AVEs) do not measure the value of PR and do not inform
future activity; they measure the cost of media space. 4.
Social
media can and should be measured. 5.
Measuring
outcomes is preferred to measuring media results. 6.
Business
results can and should be measured where possible. 7.
Transparency
and replicability are paramount to sound measurement. |
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