Latest News Waltons sparkle at the Polo
Waltons the Jewellers and Jaeger LeCoultre sparkled in the Summer sunshine at the Flames Estates International Polo Tournament, combining sport with the UK premiere of the latest Jaeger LeCoultre Reverso watches at the Chester event.
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About Waltons the Jewellers with Jaeger LeCoultre at the International Polo Tournament
Waltons the Jewellers with Jaeger LeCoultre
Brief
Marketing PRojects took care of the press relations for Waltons the Jewellers with Jaeger LeCoultre at the International Polo Tournament in 2007.
Waltons the Jewellers and Jaeger LeCoultre sponsored the event for the second year.
Waltons the Jewellers have been established in Chester since 1909 and have shops at each end of Eastgate Street. Also incorporated in the business is Lowe & Sons, the well-known antique jewellers and silversmiths, who have been in the same shop in Bridge Street Row for over 200 years.
In 1931 the iconic Jaeger LeCoultre Reverso watch was invented to protect players watches during polo matches. A fabulous range of the latest Jaeger LeCoultre watches and Waltons jewellery was showcased at the event, the first day the new range of watches was on show in the UK.
The main objectives for public relations activities for Waltons the Jewellers and Jaeger LeCoultre were to get as much press coverage as possible, make people aware of the Waltons jewellery and Jaeger LeCoultre but also increase sales.
Results
The involvement of Marketing PRojects in press relations for Waltons the Jewellers Jaeger LeCoultre helped the companies become more recognisable amongst their targeted clientele which also resulted in increased sales.
