Waltons invests in Chester: Oldest Eastgate shop front modernised
The oldest original shop front on Chester’s busy Eastgate Street has been redeveloped following a substantial investment.
The shop front of Waltons of Chester, by the Eastgate Clock, which is the second most photographed clock in the country after Big Ben, dates back to the 1950’s and whilst the original Johnson Baker of London design idea remains, the shop has been modernised inside and out, creating an arcade feel.
Exactly a year ago this month Waltons of Chester appeared in BBC1’s CrimeWatch, in a reconstruction of the robbery there in August 2006. Increased security was also a major investment for the new frontage.
David Lee, Manager of Waltons of Chester, Eastgate Street, said:
“With a flurry of shops closing, increasing rents in the city and the Northgate development under threat, the investment in the Walton’s of Chester shop front is bucking this trend and there is a commitment by the company to the long term future of the city. The new shop front conveys an image of quality and style. The interior also feels more spacious. We have tried to retain the original concept, yet modernise the shop, keeping everything streamlined and sophisticated, yet understated.”
The new frontage to the shop has created more space for shoppers to browse in the window, with new contemporary lighting and soft furnishings inside.
Richard Hogben, General Manager of Waltons of Chester, added;
“Attending the world’s largest jewellery and watch show in Switzerland this week, we are keen to put the new displays to good use with the very latest watch and jewellery ranges, including individual pieces from our designers. Later this year, we will be showing one of the very few James Bond Omega Limited Edition watches to reach the UK to coincide with the launch of the latest Bond film with Chester’s own Daniel Craig.”
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Photos (300dpi plus) and further press information available at Marketing Projects’ web site in the press office for Waltons of Chester at
http://www.marketingprojects.co.uk/clientpo/news.asp?id=78
Notes to Editors:
Waltons of Chester was established in 1909 and is one of the best and most respected jewellers in the country.
Waltons of Chester offer a fabulous selection of watches, diamonds and jewellery, backed up by experienced and friendly staff who provide all the services expected of a high-class county jeweller. Quality, value and service remain the company’s ethos.
Waltons, whose head office is Eastgate Street, Chester also have shops at The Cross in Chester, Hope Street, Wrexham and Lowe & Sons, Bridge Street Row, Chester. Waltons of Chester are agents for many of the finest Swiss watches including Jaeger LeCoultre, Brietling, Omega, IWC, Rado, Chanel, Raymond Weil, Longines and Baume & Mercier, clocks and jewellery brands include Mikimoto, Faberge and Lalique.
For more information please visit www.waltonsofchester.co.uk
Press Contact:
Press information: Phil Brotherhood Marketing Projects PR
Mobile and out of hours: 0788 44 93370
Email: phil@marketingprojects.co.uk
Office: 01244 330000
Company Contact:
Richard Hogben General Manager of Waltons of Chester
45, Eastgate Street
Chester
CH1 1LR Tel: 01244 325972
Website: www.waltonsofchester.co.uk
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