Blogs - 10 tips to make them great
While talking about PR, here are some useful tips to create a great blog.
1. Re-visit your blogs
Have a look through your previous posts – are there any blogs you can add a second part to, an update, additional content? Remember why you’re blogging – think back to your earliest blog posts and recall what sparked you to start.
2. Read through the last 24 hours home feed on your Twitter account
Reviewing the last day on your Twitter or LinkedIn newsfeed usually delivers a few good blog ideas or content themes to explore.
*3. Work streams *
Discuss things you’re working on at the moment: projects, new client work, challenges, success, lessons learnt. Add value.
4. Pinch an inch and rate the debate
Look at what bloggers are posting and expand their debates – this is a great way to further link into the blog community.
5. Become a source of exclusive information
Are you a thought-leader in your commercial space? Become one. Add exclusive content in your area of expertise.
6. Ask for help
Speak to your clients, colleagues and trusted network associates about what interests them. Ask for their help in creating content.
7. Market research
Get online and see what new statistics are out there. Then write around them on the same subject. Add insight.
8. Get passionate
If you have strong beliefs or proven methods around a commercial subject, share them. Share your passion. Readers love this.
9. Ask a direct question
Ask your readers what they want to see. Start a survey, ask your audience what they value.
10. Think ‘giving’ not selling
A sign that a blogger is usually finding it hard to create great blog content is when they start selling on posts, rather than giving. Remember to give, give, give.
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