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About Destination Bond 2008

Destination Bond 2008

Brief

Marketing PRojects for the second time took care of the press relations for Destination Bond in 2008. Chester held an exclusive charity gala screening of the next Bond instalment ‘Quantum of Solace’ a day before the film’s general release, starring Chester-born Daniel Craig.
The champagne screening in Chester followed the success of the Casino Royale screening in the City in 2006. Money raised from tickets went towards the Royal National Lifeboat Institution, which is one of Daniel Craig’s chosen charities. Celebrities who attended the screening included stars of stage and screen e.g. Coronation Street and Hollyoaks.
Objectives for Marketing PRojects was to get as much publicity as possible.

Results

Marketing PRojects activities ranged from creating a video, taking pictures during the event, writing a press release and contacting the media.

Image Library

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