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Latest News Daniel Craig's message at the preview:
“Hi, I’m sorry I can’t be with you in Chester tonight. I hope you enjoy this special Bafta preview and that you have a wonderful evening.”
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Outside the cinema - undercover footage from our OB unit
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Regional Preview of Casino Royale November 15 Chester
‘Casino Royale’ the new James Bond film will be previewed to an exclusive, invited audience in Chester, Cheshire next month. The City is the birth place of Daniel Craig, who stars as the new 007, James Bond. North West Vision has confirmed that the glittering regional premiere will celebrate talent from the North West.
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Chester to Host Regional '007' Preview
‘Casino Royale’ the eagerly anticipated James Bond film will be previewed to an exclusive audience at the Odeon in Chester on Wednesday 15th November 2006. North West Vision has confirmed the regional premiere will take place in the historic walled city, which was the birth place of the new James Bond, Daniel Craig.
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About Destination Bond 2006
Destination Bond 2006
Brief
Marketing PRojects took care of the press relations for Destination Bond in 2006. A special day-long event encapsulated everything what had to do with Bond such as costumes, villains, music, actors, gadgets in order to celebrate the return to the big screen of Her Majesty’s favourite super spy James Bond in ‘Casino Royale’.
‘Casino Royale’ movie adaptation of Ian Fleming’s debut novel under the same title features Chester-born actor Daniel Craig making his debut as 007 in a story that reveals how the iconic hero earned his double-O status as a ‘hard as nails’ M.I.6 agent.
Destination Bond took place at The Mill Hotel & Spa Destination in Milton Street, just a day after the film went on general release in the UK. Destination Bond offered a fantastic day in the company of some very special guests such as Caroline Munro, John Grover, John Wyman, Madeline Smith, Martine Beswicke and Carley Stenson with all profits going to Cancer Research UK.
Objectives for Marketing PRojects was to get as much publicity as possible.
Results
Marketing PRojects activities ranged from creating a video, taking pictures during the event, writing a press release and contacting the media.
