The Ugly Betty syndrome
The fashion magazine “Mode” could well have been taking advice from Chester’s longest established recruitment firm The Business Connection when it hired its new assistant, the heroine of the TV show, “Ugly Betty.”
From glitzy American drama to the real world of business, the “horns & halo” effect is a common problem facing employers: the danger of hiring a well presented, professional looking “angel” who turns out to be the “devil in disguise” once through the door.
The Business Connection knows how to select the best candidates for the job, using exacting recruitment procedures with in depth candidate interviews to determine who, like Betty, has substance behind the style.
Managing Director of The Business Connection Kirsty Craig said:
“It is true that people sum up each other very quickly on appearance, but we provide the comprehensive information needed to make a balanced decision. In Betty’s superficial world of high fashion, image is everything, but employers have to move away from deciding whether to make a job offer within the first four seconds of an interview based on looks. Whilst presentation is important, the candidates’ CVs are thoroughly checked and refined and their interview techniques are rehearsed at The Business Connection. It is the candidate’s ability to do the job and their attitude that is of ultimate importance rather then their looks.”
The Lower Bridge Street based recruitment agency forwards CVs to employers with an overview profile of the candidate, to give a more accurate evaluation of the candidate’s suitability.
The agency uses interviews with no ‘fit’ in mind, allowing the candidate to get what he/she really wants out of the interview instead of tailoring their answers to fit a certain role.
ENDS: 281 words
Photos are downloadable from http://www.marketingprojects.co.uk/admin/clients/business-connection/articles
Notes to Editors:
The Business Connection is an independent and privately owned company which has been providing practical and tailored recruitment solutions for candidates and employers since 1988.
Passionate about people, The Business Connection’s professionally qualified team is committed to delivering convenient and uncomplicated solutions to the employment issues facing clients and candidates today.
Specialising in the office staffing, contact centre and management sectors, The Business Connection uses tried and tested methods of assessment and selection to match candidate with client and client with candidate, ensuring a successful outcome every time.
The Business Connection has produced a 21 step guide for employers looking to recruit successfully. The 21 step guide is available by contacting The Business Connection through
www.tbc-recruit.com
Kirsty’s husband Tim Craig, director of The Business Connection, has a particular strength in financial crime markets. Tim’s expertise could be of assistance to his son, the Chester born James Bond, Daniel Craig, whose first Bond film Casino Royale was released at the Chester regional premiere last year.
Press contact:
Jane Harrad-Roberts Mobile: 07785 395705
Marketing Projects PR Email: jane@marketingprojects.co.uk
Tel: 01244 330000 Web: www.marketingprojects.co.uk
Contact:
Kirsty Craig
Tel: 01244 350303 Web: www.tbc-recruit.com
4 Heritage Court, Lower Bridge Street, Chester, Cheshire CH1 1RD
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