Account win for Marketing Projects
Festivities are in order this month for Chester based Marketing Projects. The PR and Marketing firm, together with Ziggurat Ltd; who will be responsible for branding, has won a significant communications contract to promote Chester & District Housing Trust following a three way pitch. Chester & District Housing Trust owns, manages and maintains 6,234 homes in six neighbourhoods across Cheshire and is the eighth largest employer in the district.
Jane Harrad-Roberts, 47, Managing Director of Marketing Projects, said:
“Marketing Projects is delighted to be working with such an innovative and ambitious organisation as Chester & District Housing Trust. The Trust has made massive progress since 2004, going from a zero to two star excellent rating, one of only three in the UK to make this level of improvement. We will be working with all CDHT stakeholders to achieve the standards commensurate with the top three star rating. It is clear from the people we’ve met so far at Chester & District Housing Trust that everyone is committed to achieving this.”
John Denny, 47, Chief Executive of Chester & District Housing Trust, added:
“Congratulations to every one of the Marketing Projects team who have worked hard on this tender and will be working with us from January. Marketing Projects showed they had thoroughly researched our organisation, its ethos and its challenges. The team was able to demonstrate a total commitment to our vision of creating opportunity for all and providing accessible and affordable housing. We were also aware that all bid staff took part in property walkabouts and spoke to residents before finalising their proposals. We look forward to working with them.”
Felicity Turner, Chairperson of TRAIL, the Tenants and Residents Association Including Leaseholders, said:
“We are pleased that Marketing Projects will represent the voice of the residents. Communications are vitally important to us as press releases make people aware of the different and varied activities going on in the area in which they live. News tends to focus on the negatives, but we are aware that Marketing Projects aim to break this cycle and bring out the positive stories involving our communities.”
Ends: 352 words
Notes to Editors:
Marketing Projects “fired-up’ in May 1995. In 1997, the business was named “Chester New Business of the Year” for “its growth, reputation and use of new technology”. In 1999 it won an award for its use of technology and its e-commerce web site from part of the DTI. In February 2000, Marketing Projects opened a London office in St George’s Street, Mayfair in London, a convenient meeting point for clients, editors and journalists. The Chester office moved to larger premises in August 2000 and doubled office space in 2002.
Marketing Projects also offers advice to help dynamic entrepreneurs and ambitious business professionals to become more successful. Two recent articles written by Marketing Projects are on The Daily Telegraph’s Business Club website.
Current clients include: Chester Festivals, Chester Performs, Waltons the Jewellers, MCC Apple Premium Reseller, The Business Connection, Cucina, Grand Tourist, The Holt Lodge Hotel, The Queen’s School and Urban Hair.
For more information and photos please visit: http://www.marketingprojects.co.uk/clientpo/100/news
Chester & District Housing Trust (CDHT) was created in November 2000 to acquire the housing stock of Chester District Council and now owns and manages over 6,200 properties in and around Chester, employing 275 staff. The Trust’s homes fall in to six neighbourhoods – Blacon North; Blacon South; Chester City Area; The Rurals; Lache and Handbridge; Upton, Hoole, Newton and Plas Newton.
CDHT provides a range of services to tenants and residents in Chester and surrounding areas. These include ChesterCare, a community alarm service for CDHT tenants, other association tenants and private customers and also the specially designated Community Intervention Budget. This improves facilities and allows changes which are felt buy tenants to be vital to their community. CDHT also manages the housing waiting list and homelessness agency service on behalf of Chester City Council.
Current projects for CDHT include the £12million regeneration of the Treborth Road area of Chester, to include 200 new homes for rent, sale and shared ownership, as well as a village green and wildlife habitats.
For more details please visit www.cdht.net
Background information: Registered Social Landlords are inspected by the Audit Commission, with inspections resulting in a zero (poor) star level service, one star (fair), two star (good) and the top, three star (excellent) level service.
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