CONTRACT WIN: Knowat knows who

Liverpool based Knowat.com Ltd. responsible for the award winning customer satisfaction system has appointed Chester & London based PR and marketing consultancy Marketing Projects to assist its plans for growth. The contract is for public relations services but will also involve aspects of marketing.

Jane Harrad-Roberts, consultant director at Marketing Projects commented: “We are delighted to win such a brilliant opportunity to help Knowat raise its profile and sales in its key markets. It is a growing company with a great product, a brilliant innovation and we are working together on some exciting plans for the future. The contract win combines our skills and experience in the business, hospitality and IT sectors.”

She added; “Information about Knowat is already on our web site at www.marketingprojects.co.uk which is really appreciated by editors, journalists and analysts. They can download press releases and digital images immediately after we load them there. Clients find this a useful advantage.”

Jackie Losy, director of Knowat.com Ltd. said; ” We are pleased to be working with Marketing Projects, as we believe Knowat will assist every business to achieve higher standards in service, quality, products, loyalty and profitability.”

Knowat, the hand-held and web based customer satisfaction management system was recently credited as a key component to the national Excellence in Customer Service award win for Chester’s Pastarazzi Ristorante.

Marketing Projects also manage PR activities for the Chester Food and Drink Festival.

Ends: 233 words

Photos available at www.marketingprojects.co.uk/ournews/ www.marketingprojects.co.uk for more information on Marketing Projects, key client press offices and downloadable PHOTOS available at 300dpi plus.

Knowat the customer satisfaction management system, provides real-time, quality and volume assessment of a business’ service standards and potential skills and training needs. It is a hand held Personal Digital Assistant linked to a smart and secure web based analysis of the data collected. This data is accessed at anytime and is personalised for and by the user.

It allows users to set questions to measure customer satisfaction and enables an instant understanding of areas of poor service that are losing the business money, referrals and reputation. It also has multi-language capability. Customers like the opportunity to comment and feel comfortable using the hand-held. It only takes about 30 seconds to complete.

Unlike more expensive and slower paper based systems, Knowat users can see instantly what customers think of the services on offer, the facilities, value for money, whether they would recommend the experience and more, all for around £1 a day. Users gain quality, quantitative data without the expense, time needed and delay to collate and summarise the information needed for a better business.

Marketing Projects ‘fired-up’ in May 1995. In 1997, the business was named ‘Chester New Business of the Year” for “its growth, reputation and use of new technology”. In 1999 it won an award for its use of technology and its e-commerce web site from part of the DTI. In February 2000, Marketing Projects opened a London office in St George’s Street, Mayfair in London, a convenient meeting point for clients, editors and journalists. The Chester office moved to larger premises in August 2000 and doubled office space in 2002.

Marketing Projects is ranked one of the top 15 PR agencies for 2005 by EN Magazine, for entrepreneurs.

Press information: Jane Harrad-Roberts Marketing Projects PR Mobile and out of hours: 07785 395705 Email: jane@marketingprojects.co.uk Office: 01244 330000 Website: www.marketingprojects.co.uk

Sab Losy, Chief Executive Officer, Knowat.com Ltd. Mobile: 07801 924 500 Email: slosy@knowat.com Office: 0151 285 4256 Hanover House, Liverpool L1 3DZ Web site: www.knowat.com

 

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