Information on >
MCC Apple Premium Reseller

Two tons of apples in Chester

Two tons of apples in ChesterMCC will officially open a new store at 5-7 Watergate Row right in the heart of Chester’s famous medieval rows on Saturday, August 12 at 9:30 a.m. There will be some very special offers and events for visitors to the store on the opening day to enjoy and a healthy option of 5,000 apples, which weigh two tons, will be distributed in the streets of the City on Friday, August 11 and Saturday, August 12 to promote the event. The MCC Apple Premium Reseller will offer a modern and stylish new destination for shoppers where they can try out and learn about Apple’s innovative products and solutions.

The first 20 people through the doors will get the opportunity to buy an iPod nano 1GB for £10 (RRP £99). The first 10 people to purchase a MacBook Pro will receive a free iPod nano 1GB and the first 10 people to purchase a fifth-generation iPod with video will get this half price at £109.50. There will be vouchers offering £50 off a fifth-generation iPod with video while stocks last.

“There has already been a high level of interest in the Chester store and we predict large queues on Saturday morning for the launch,” said Scott Brenchley, Store Manager of MCC Apple Premium Reseller. “This is the first Apple Premium Reseller in the UK and is a testament to Chester’s vibrant community, full of people who love their iPods and who enjoy getting creative with a Mac and iLife ‘06. We have some very special offers and events on the day to excite the crowds and customers will get the chance to have their photos taken with a variety of celebrities.”

Apple Premium Resellers provide an exceptional shopping experience showcasing the full Apple product line of Macs and iPods in a customer-friendly environment. They offer outstanding service and advice for both consumer and professional users as well as a programme of in-store demonstrations and expert training to help customers to get the most out of their new purchases.Knowledgeable sales people will be available to help visitors learn about all the latest products from Apple including the newly designed MacBook™, the world’s most advanced consumer notebook featuring Intel Core Duo processors, as well as 15- and 17-inch MacBook Pros and Apple’s full line of desktop computers and iPods.

The hands-on experience provides visitors with a chance to test-drive Apple’s entire product line including the iPod Hi-Fi, an all-new high-fidelity speaker system that works seamlessly with the iPod to redefine the home stereo system, the fifth generation iPod with its gorgeous 2.5-inch colour screen that can display album artwork, photos and video, as well as the iPod nano, the revolutionary full-featured iPod that holds 1,000 songs yet is thinner than a standard pencil.

MCC Apple Premium Reseller is also the only computer specialist to incorporate a Canon Digital Centre in the UK. Images can be printed at the Canon Digital Centre and professional advice is always available.

ENDS – 494 words

Photo opportunities of the promotional girls, who are distributing the apples on Friday and Saturday, holding some of the two tons of apples will be available at 11.30am on Wednesday August 9 outside the Chester store and to confirm please call Phil Brotherhood on 01244 330000 or email: phil@marketingprojects.co.uk Notes to Editors: Four jobs will be created by the shop opening. The Canon Digital Centre at the store in Chester is one of only 50 in the country.

Store contact details: Telephone 0870 4444990 http://chester.applecentre.com www.mccdigital.com

MCC, the company behind the store, is the UK’s first Apple Premium Reseller. MCC Apple Premium Reseller is one of the most successful resellers for Apple UK providing training, maintenance, sales, software and technical support. MCC offer solutions to corporate, commercial, educational and personal clients.

MCC already has branches in the Albert Dock Liverpool, and near IKEA in Warrington. It has been established for more than 20 years.For more details visit: www.mccdigital.com

Press contact: Jane Harrad-Roberts Mobile: 07785 395705 Marketing Projects PR Tel: 01244 330000 Web: www.marketingprojects.co.uk

Contact: Chris Wiseman Sales Manager Tel: 0870 4444990 Web: www.mccdigital.com

Image Library