Traffic doubles to new Ashley website
Small business invoice finance specialists, Ashley Commercial Finance has launched a new user friendly website, www.ashleyfinance.co.uk in conjunction with Chester based web design and interaction specialists Ziggurat Limited. The site includes new news and case study areas, as well as a summary of invoice finance and an online facility where prospective clients can receive a quotation. Since the new website fired up in late December traffic has doubled starting a debate as to whether this is down to an increased interest in invoice finance or the appeal of the “Ashley man”.
Cheadle based Ashley has focused the site on their speed of service as funds can be made available for clients within 24 hours. The site, which is headed up by the recently re-branded Ashley man, allows clients full account access online. Ashley is the only invoice finance company lending solely to businesses with a turnover of up to £1.5m and is different to most companies in the invoice finance industry as they don’t insist that clients finance all their sales through Ashley.
Operations Director of Ashley Commercial Finance, Jayne Merriman, said:
“We are delighted with the new Ashley website, which is much more user friendly and provides fast, accurate information for users. Traffic to the website has nearly doubled with the introduction of the new site, which focuses on the services we offer. We hope that potential clients and journalists will be impressed with Ashley’s new site. Our re-branding in May last year reflects our clients’ needs for a more personalised service. Our website forms an integral part of this service.”
Regular user of the Ashley site and industry guru Bob Lefroy said:
“The new site is a real asset to Ashley providing quick, uncomplicated access which benefits the user.”
Website designer and developer Bill Holt of Ziggurat, said:
“The new Ashley web site was designed and developed using our expert understanding of user experience, interaction design and web standards. As a result the new site is user and search engine friendly, as well as being accessible and adhering to the UK government’s Disability Discrimination Act. The website was launched on December 24 last year and we have seen dramatic increases in the number of unique visits to the site as well as an improved search engine position which is having a positive effect.”
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Ashley Commercial Finance is a truly independent invoice finance company, with no ties to banks or other financial institutions. Ashley provides invoice finance for the smaller business (including start ups and turnarounds) across England and Wales. Ashley has offices in Manchester, London, Leeds and Bristol. The company has almost 200 clients with turnovers between £50,000 and £1.5 million. They range from printers to road haulage companies, recruitment agencies to taxi firms, recycling companies to IT organisations.
Ashley provides ongoing finance for a business at up to 90% of the value of a client’s sales ledger, which, coupled with professional credit control, makes invoice finance an attractive option for a growing business and a smarter alternative to an overdraft. As the facility is based on a percentage of turnover, the funding available grows with the business. Ashley’s independence and lack of bureaucracy means that funding can be in place for new clients to draw down within 24 hours of receiving sales invoices and at the lowest minimum fee. Full Online Account Access enables clients to obtain account information 24 hours a day.
Unlike many other invoice finance companies, Ashley allows clients to choose which accounts they factor, thus avoiding paying unnecessary fees.
In response to client demand, Ashley launched an asset finance facility in June 2005. This is available for anything from computers, telephone systems and office equipment, through to company vehicles, yellow plant and machinery.
There is a great step by step “Guide to Invoice Finance’ and more information about the company at www.ashleyfinance.co.uk. You can contact Ashley on 0161 741 7410 for your free copy of their guide to “Being Paid on Time.’
Ashley Commercial Finance is a patron of the National Association of Commercial Finance Brokers (NACFB) and a member of Federation of Small Businesses.
Ziggurat Limited provide graphic design and web solutions to charities, not-for-profit organisations, SME’s and corporate/blue chip clients.
Ziggurat specialise in exceptional design, standards compliant accessible web development and bespoke Content Management Systems (CMS). Ziggurat also offer hosting & domain registration, e-mail campaigns, corporate ID, marketing material, advertising and design.
More information about Ziggurat Limited can be found at www.ziggurat.co.uk. You can contact Ziggurat on 01244 350309.
Editors notes:
Photos (300dpi plus) and further press information available (including press packs) at Marketing Projects’ web site in the press office for Ashley Commercial Finance at http://www.marketingprojects.co.uk/admin/clients/ashley-commercial-finance/articles/how-to-save-money-and-get-paid-wind-rain-or-shine-2/edit
Press Contact: Jane Harrad-Roberts Consultant Director, Marketing Projects Email: jane@marketingprojects.co.uk Mobile: +44 7785 395705 Tel: +44 1244 330000 Press hotline: +44 1244 330101
Company Contact: Jayne Merriman Operations Director, Ashley Commercial Finance Email: jayne.merriman@ashleyfinance.co.uk Tel: 0161 741 7400
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