IMS Information Made Simple
- Service: Service
- Sector: Sector
IMS (now Altimus) is a business intelligence consultancy working in strategic data and implementation to maximise an organisation’s return on investment.
Brief
Marketing PRojects became IMS’ marketing department in effect, managing their press contact, collateral development and marketing objectives between 2002 and 2004, a two year period of growth for the company.
This included developing the company’s eNewsletter, case studies, collaterals, press releases and articles, research surveys, and presence at conferences and exhibitions.
Results
Over 11 press releases were issued to high level press contacts resulting in regional and national coverage were key publications for its market and a successful way of raising the profile of the company.
