IBM Software Group
- Service: Service
- Sector: Sector
IBM is the worlds largest technology company, operating multinationally providing various computer technologies and IT consultation.
Brief
IBM asked Marketing PRojects to complete an eight page eNewsletter for the Information Management Division as they merged with Ascential to speak directly with their client base.
Results
‘From ETL to Intelligent Information Integration’ was completed in record time by Marketing Projects and involved a number of surveys and industry statistics. Interviews with key industry players and senior managers at IBM were incorporated into the articles and case studies of top clients completed.
“It is all coming together nicely. Internally it has gone down very well.”
Kerry Butler, Marketing Manager, Information Integration Solutions
IBM Software Group
December 2005
