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EXi Telecoms

EXi Telecoms

• Service: Service
• Sector: Sector

EXi Telecoms provided outsourced management & installation services for the telecoms industry. Marketing Projects was contacted initially for a press announcement. Services provided extended to public relations, crisis management, events, collaterals and included a new global website, its specification and management. Its eventual PR strategy required publicising contract wins, office launches, training scheme initiatives, award wins and crisis management, plus management at events such as the TMA exhibition in Brighton.

Results

The Fast Track 100 company won a Queen’s Award and over 11 industry awards during its work with Marketing Projects and its growth from £26 million to £86 million, with 1100 people servicing 50 countries world-wide.

Crisis Skills

Sir Ken Jackson, union leader, broke an embargo on a story to be announced in an 11am. Press conference at the DTI headquarters concerning a scheme EXi telecoms were helping with to retrain steel workers in telecoms. He got the figures wrong. He should have said 3,000 jobs across the industry, not 3,000 jobs at EXi telecoms. Another union leader disparaged the figures in a politically motivated (but correct) way and the press were wrong-footed.

The UK’s press elite camped outside our hotel and jammed our mobiles. By 11am. at the DTI we had 40 journalists, 10 TV crews and 2 satellite stations waiting for the announcements by Steven Byers, Sir Ken, Teresa Gorman & EXi telecoms. This was when Andrew Marr (BBC political correspondent) did his “Do you know who I am?” routine because Marketing Projects had given the first interview for EXi telecoms to sky news.

It calmed down & the coverage resumed ‘on message’ but the initial damage had been done.

Happy Client

“We have found their advice and services to be invaluable, using their copywriting skills to help win over 12 awards during 2001/2 and their web site for enhanced contact with the media. We have relied on their skills to keep us both in and out of the media which they have achieved well. Memorable occasions included high profile contract wins, world-wide office launches, training scheme initiatives and award wins.
We look forward to future business together.”

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