Case study for >
Destination Bond 2006

James Bond Casino Royal

• Service: Service
• Sector: Sector

Northwest Vision is the film and television development agency for England’s Northwest, working behind the scenes, supporting, funding and promoting film, TV and digital production in the area.

Brief

Five weeks before the world premiere of the new Bond movie ‘Casino Royale’ in November 2006, Marketing PRojects was asked to manage media relations and promotions for the official North West premiere in Daniel Craig’s home city, Chester.

This meant working closely with the North West (and worldwide) press on competitions, reviews, news and attendance at the event with four TV news crews and numerous radio stations. On the evening, photo badges were required for media ID to strict admittance and security procedures and prestige cars for the celebrities.

The after show party at The Living Room gave further photo opportunities and involved arranging a casino, cocktails and ‘goodie bags’.

Results

Coverage obtained for the event amounted to £126,000 EAV which was a 42 times return on investment.

“Just a quick note to say thanks for organising the event. I thought it was fantastic and everything seemed to go to plan!”

Barrie Kelly, Director of Operations, Visit Chester and Cheshire

“What a fabulous, glittering and glamorous event! Marketing Project secured positive, high-profile media coverage and deserve special praise for their role. You were stars last night.”

Gerald A Tattum TMI MIPR, Chester City Council