Ashley Commercial Finance
- Service: Service
- Sector: Sector
Manchester based invoice financing specialists, Ashley Commercial Finance needed marketing & PR support to develop sales. Marketing PRojects were recommended to them and helped set this up over a two year period.
Thirty key newspapers were targeted with press packs, monthly press releases, case studies, white papers and articles for high level contact and coverage. Other key publications were targeted using CRM, database technology and features lists developed, together with a photo library, ‘hot topics’ list, face to face introductory meetings with key journalists and award entries.
Marketing PRojects also assisted other marketing activities in logo and collateral design, web site development and sales management.
Results
The work led to increased sales and an established PR and marketing operation.
• Each press release received at least three appearances.
• Eighty press cuttings were achieved online, nationally, regionally & locally.
• Fourteen case studies were developed, not just for press use, including artwork and design, photos and images.
From a small, almost unknown organisation, Ashley Commercial Finance built up a name which is now recognised.
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